Project Overview and Customer's Business Goals.
Tanzania WildLife Adventures and Red Lion have a love story that began in March 2023. Tanzania Wild Life Adventures offers all-inclusive trips, fantastic Safari experiences in Tanzania, and Zanzibari Excursions.
The tour operator is currently focusing on the french speaking market. We have assisted them in running various digital advertising campaigns across Meta and Google, which helped them gain better insights into their market.
As a result, they were able to improve their packages and trips to align with the needs of the french travel market in Tanzania and Zanzibar.
- Google search & Performance Max Campains
- Facebook and Instagram Ads
- Content Marketing and Social Media content mannagement
- Go to market strategy
Results
March, April, and May and June were dedicated to learning and understanding the competitive French speaking market. In August 2023, we finally found suitable packages and offers to market with Tanzania Wildlife Adventures. We have stabilized the lead generation campaigns through Google and Meta ads, ensuring that 70 qualified leads are delivered to the inbox of Tanzania Wild Life Adventures every month. With the help of Red Lion talents and a dedicated sales team trained and hired for Tanzania Wildlife Adventures, we are working towards increasing the digital lead closing rate and improving the ROI.
Creative book : https://redlion.marketing/book/tourism/tanzania-wildlife-adventures/
KPIs
- Leads qualification rate improved by 60%
- 25K Traffic, more than 400K Impressions
- Advertising Budget between 3K and 6K a month
- More than 300 Leads within six month
- Developed a sales strategy and approach for each trip
- True story