Project Overview and Customer's Business Goals.
Our exclusive West African market automotive case study is SilverStar Auto. SilverStar is the only distributor of Peugeot and Eicher in Ghana, with a primary business objective of increasing sales of Peugeot 2008 and Eicher Trucks.
Our collaboration with SilverStar began in October 2022, and we successfully convinced them to entrust us with their digital lead generation mission through Meta and Google. We agreed to market their products and services to potential customers online, aiming to boost sales and expand their customer base with the help of Google and Meta ads.
- Google search & Performance Max Campains
- Facebook and Instagram Ads
- Content Marketing and Social Media content mannagement
- Go to market strategy
Results
By December 2023, WWE had succeeded in stabilizing the lead generation campaigns for Silver Star Auto by utilizing Google and Meta ads. As a result, 70 qualified leads were delivered to their inbox every month until March 2023.
We have generated a report that shows 400 leads were produced for Peugeot and Eicher, along with 15K traffic to the website and more than 200K reach. The sales team at SilverStar has confirmed that they have closed five sales and have more than 20 ongoing ones still under negotiation and payment terms.
Creative book : https://redlion.marketing/book/automotile/peugeot/
KPIs
- Leads qualification rate improved by 30%
- 15K Traffic, more than 200K Impressions
- Advertising Budget between 700 and 1.5K a month
- More than 70 Leads within six month
- 5 closed sales and 20 ongoing ones
- True story