Project Overview and Customer's Business Goals.
Private Drivers France and Red Lion have a love story that began in 2017. Private Drivers France offers personal chauffeur services and private tours throughout France. The company was looking to increase its direct bookings and reach its target audience in the US, UK and Australia.
Red Lion’s marketing expertise in digital advertising, specifically through Meta and Google, helped Private Drivers France grow its sales volume. Through effective Google and Meta ads, our teams empowered Private Drivers France to enhance its lead generation strategy.
- Google search & Performance Max Campains
- Facebook and Instagram Ads
- Content Marketing and Social Media content mannagement
- Web development
Results
Private Drivers France has successfully stabilized their Lead Generation campaigns for Google and Meta with the help of Red Lion. Despite having a budget of only $3k, they can generate up to 80 leads on Google, Facebook, and Instagram. Also, 40% of these leads are converting to sales.
Red Lion has also assisted Private Drivers France in empowering their in-house sales team. We have done this by providing them with a dedicated business development executive who handles Digital inquiries directly, enabling private Drivers France to increase their conversion rate to Sales by 15%.
Creative Book : https://redlion.marketing/book/automotile/private-drivers-france/
KPIs
- Sales conversion rate increased by 30%
- ROI has reached 20%
- Advertising Budget between 2 and 3K a month
- More than 1000 Leads generated a Year
- Leads conversation rate to sales reached 40%
- True story