Project Overview and Customer's Business Goals.
Pollant Travel and Expeditions and Red Lion have a love story that began in June 2024. Pollant Travem and expeditions offers all-inclusive trips, fantastic Safari experiences in Kenya.
The tour operator is currently focusing on the UK market. We have assisted them in running various digital advertising campaigns across Meta , which helped them gain better insights into their market.
- Facebook and Instagram Ads
- Content Marketing and Social Media content mannagement
- Go to market strategy
Results
Red Lion has demonstrated to Pollant Travel and Expeditions the power of Social media marketing in the African tourism Industry and the importance of running lead-generation campaigns on Meta Platforms.
Indeed, meta-marketing helped Pollant Travel and Expeditions acquire new leads in the UK market who are actively looking to travel to Kenya and experience its safari. After three months of partnership, We have generated around 100 Leads to Pollant Travel, and they have decided to extend our partnership for a long period so we can develop and enhance their lead generation strategy and bring their ROI to new heights online.
Creative book : https://redlion.marketing/book/tourism/tanzania-wildlife-adventures/
KPIs
- Leads qualification rate improved by 60%
- 6K Traffic, more than 80K Impressions
- Advertising Budget between 1K and 2K a month
- More than 100 Leads within two Months
- Developed a sales strategy and approach for each trip
- True story