Project Overview and Customer's Business Goals.
Global Encountours and Red Lion have a love story that began in March 2023. Global Encounters offers all-inclusive trips, fantastic Safari experiences in Tanzania, and Zanzibari Excursions.
The tour operator is currently focusing on the UK market. We have assisted them in running various digital advertising campaigns across Meta and Google, which helped them gain better insights into their market.
As a result, they were able to improve their packages and trips to align with the needs of the UK travel market in Tanzania and Zanzibar. We also redesigned the entire website to give Global Encountours a fresh look and improve UX design.
- Google search & Performance Max Campains
- Facebook and Instagram Ads
- Content Marketing and Social Media content mannagement
- Web development
Results
February, March, April, and May were dedicated to learning and understanding the competitive UK market. In August 2023, we finally found suitable packages and offers to market with Global Encounters. We have stabilized the lead generation campaigns through Google and Meta ads, ensuring that 50 qualified leads are delivered to the inbox of Global Encountours every month. With the help of Red Lion talents and a dedicated sales team trained and hired for Global Encountours, we are working towards increasing the digital lead closing rate and improving the ROI.
Creative book : https://redlion.marketing/book/tourism/global-encountours/
KPIs
- Leads qualification rate improved by 40%
- ROI has reached 20%
- Advertising Budget between 2 and 3K a month